Destination Marketing Fund (DMF)
Edmonton Destination Marketing Fund promotes citywide marketing campaigns to highlight the dynamic beauty, culture and entertainment Edmonton has to offer. DMF branches off into three subsections; downtown, south side and west end.


Here is a showcase of travel-oriented websites your hotel packages will instantly be promoted on, once your package is uploaded to RezCan. You create the package and we market it across a number of dynamic websites. promotes and offers packages that signify the beauty and culture of Edmonton’s downtown district. Known as the “arts district”, downtown Edmonton is home to the newly constructed Art Gallery of Alberta, The Francis Winspear Centre for Music, a number of renowned local art galleries, an abundance of sophisticated dining and nightlife options and an endless number of luxury hotels. offers up packages highlighting Edmonton’s unique attractions, dynamic shopping choices and endless entertainment, and most notably West Edmonton Mall — Edmonton’s mega-mall featuring over 800 stores and services and nine world-class attractions. Boasting a wide array of traditional and unique meeting spaces, convention centres and hotels, West Edmonton has become a leading conference and trade show destination as well. is home to a number of exciting packages, promoting Edmonton’s green space. Edmonton south is home to the amazing river valley and the wonderful landscape and architecture of the University of Alberta. The south is also home to great shopping opportunities with the newly renovated Southgate Centre and retail powerhouse, South Edmonton Common. Get your culture fix with a stroll down Whyte Avenue, Edmonton’s hub of fashion boutiques and hotels, great nightclubs, restaurants and pubs.